Ascot Media Group, Inc.
Post Office Box 2394
Friendswood, TX 77549
(This press release may be reprinted in part or entirety)
FOR IMMEDIATE RELEASE
Solve The Number One Problem With Today’s Young Workforce – The Soft Skills Gap
New Haven, CT – The number one challenge with today’s young talent is a problem hiding in plain sight: the ever-widening “soft skills gap.” Today’s newest young workforce has so much to offer — new technical skills, new ideas, new perspective, new energy. Yet too many of them are held back—and driving the grown-ups crazy—because of their weak soft skills.
Here’s what managers say:
– “They just don’t know how to behave professionally.”
– “They arrive late, leave early, dress inappropriately, and spend too much time on social media.”
– “They know how to text, but they don’t know how to write a memo.”
– “They don’t know what to say and what not to say or how to behave in meetings.”
– “They don’t know how to think, learn, or communicate without checking a device.”
– “They don’t have enough respect for authority and don’t know the first thing about good citizenship, service, or teamwork.”
Soft skills may be harder to define and measure than hard skills, but they are just as critical. People get hired because of their hard skills but often get fired because of their soft skills.
Managers ask: “Why should it be my problem to teach these soft skills? They should have learned these things from their parents or in school. How can I teach these soft skills when I don’t even remember how I learned them myself?”
Here’s the bad news: Setting a good example or simply telling young workers they need to improve their soft skills isn’t enough. Nor is scolding them or pointing out their failings in an annual review.
Here’s the good news: You can teach the missing basics to today’s young talent.
Now, based on more than twenty years of research, renowned expert on the Millennial workforce Bruce Tulgan offers concrete solutions to help managers teach the missing basics of professionalism, critical thinking, and followership — complete with 92 step-by-step lesson plans designed to be highly flexible and easy to use.
Tulgan’s research and proven approach has shown that the key to teaching young people the missing soft skills lies in breaking those skills down into their component parts and concentrating on one component at a time with the help of a teaching-style manager. Almost all of the exercises can be done in less than an hour within a team meeting or an extended one-on-one. The exercises are easily modified and customized and can be used in many different ways:
– As “take-home” exercises for any individual or group
– To guide one-on-one discussions with direct reports
– In the classroom as written exercises or in group discussions
Managers—and their young employees—will find themselves returning to their favorite exercises over and over again. Through one exercise at a time, managers will build up the most important soft skills of their new young talent. These critical soft skills can make the difference between mediocre and good, between good and great, and between great and “one of a kind.”
About the Author:
Bruce Tulgan is an adviser to business leaders all over the world and a sought-after keynote speaker and seminar leader. He is the founder and CEO of RainmakerThinking, Inc., a management research and training firm, as well as RainmakerThinking.Training, an on-line training company. Bruce is the best-selling author of numerous books including The 27 Challenges Managers Face (2014), Not Everyone Gets a Trophy (2009), It’s Okay to be the Boss (2007), Winning the Talent Wars (2001), FAST Feedback (1999), and the classic Managing Generation X (1995). His work has been the subject of thousands of news stories around the world. He has written pieces for numerous publications, including the New York Times, USA Today, the Harvard Business Review, Training Magazine, and Human Resources. Bruce also holds a fifth-degree black belt in classical Okinawan Uechi Ryu Karate Do. He lectures periodically at the Yale University School of Management in New Haven, Connecticut, where he lives with his wife Dr. Debby Applegate, author of the Pulitzer-Prize winning biography The Most Famous Man in America: The Biography of Henry Ward Beecher (2006) as well as Madam: The Notorious Life and Times of Polly Adler (forthcoming 2016).
For more information, please go to: www.rainmakerthinking.com.
About the Publisher:
Jossey-Bass is an imprint of WILEY. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley’s core business
includes scientific, technical, and medical journals; encyclopedias, books, and online products and services; professional and consumer books and subscription services, and educational materials for undergraduate and graduate students and lifelong learners. Wiley’s global headquarters are located in Hoboken, New Jersey, with operations in the US, Europe, Asia, Canada and Australia. www.wiley.com.
Bridging the Soft Skills Gap: Teaching the Missing Basics to Today’s Young Talent
By Bruce Tulgan
Available at Amazon, Barnes & Noble, and in bulk at 800 CEO Read.
Ascot Media Group, Inc.
Post Office Box 133032
The Woodlands, TX 77393
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FOR IMMEDIATE RELEASE
Some Dive, Some Survive, And Others Thrive. Rich Habits Rich Life Offers A Fresh Perspective For Success
Los Angeles, CA –Over 5,000 people, from every walk of life and from all fifty states and around the world, participated in Dr. Randall Bell’s survey for his soon-to-be-released book, Rich Habits Rich Life: The Power of ‘Me We Do Be’ Habits, Rituals and Routines (Leadership lnstitute Press). This landmark research detailed the daily habits of professionals, students, stay-at-home moms, retirees, the unemployed and millionaires – and scientifically identified the link between everyday habits and various measures of success – making it one of the most significant sociological studies ever conducted!
There is no ‘one-size-fits-all’ when it comes to success. Some might define it as wealth or fame, finding the right partner, having a happy family life, completing a degree or even mastering a musical instrument – while others may see it as beating a life-threatening illness. What is so compelling about Rich Habits is that it lets us define what success means to us individually, while looking at the foundational elements that apply to us all. So what makes a winning strategy or leads up to disaster or collapse? Why do some waste their success, while others continue to elevate?
Rich Habits is fun, intelligent and practical, and delivers fascinating insight into the behaviors that lead to disaster, recovery or prosperity. Just as one bad habit can ripple out with destructive consequences, so a good habit – even something as simple as making our bed, waving at a neighbor, or having dinner as a family – can ripple out and become something wonderful!
In his book, the result of over 25 years of research, Dr. Bell masterfully links classic behavioral research with his work on high profile cases – including Chernobyl, the World Trade Center and OJ Simpson – to reveal why some dive, some survive, and others thrive. He explains that all behaviors can be organized within the four cornerstones of ‘Me We Do Be,’ and his book helps connect the dots to create a whole new outlook for success.
Randall Bell, PhD has been featured in the Wall Street Journal, PEOPLE magazine, The New York Times, Chicago Tribune, Los Angeles Times, CNN, and every national television network. He is a renowned, in-demand speaker at events around the globe. He earned his PhD in Human and Organizational Systems from Fielding Graduate University and his MBA from UCLA. Dr. Bell is a socio-economist and the CEO of Landmark Research Group, LLC. He is married and has four children.
For more information, please visit: www.richhabits.com
Rich Habits Rich Life
By Dr. Randall Bell
Publisher: Leadership Institute Press
Will be available at online outlets, www.pgw.com, or author’s website
St. Charles, MO, – Over the last two decades a new artificial intelligence paradigm has enabled vast brain-like neural assemblies to build themselves. In turn, these synthetic minds have generated both ideas and strategies that have exceeded both their direct experience and the talents of those who have enlisted their help. Detailed analysis of how these synthetic brains originate such brilliant concepts and strategies reveals what may be the grandest notion of all: how ideas themselves are formed within the biological neural networks of the brain. Widespread use of this ultimate idea could have an astounding effect upon the world.
While hordes of futurists are predicting such a form of contemplative artificial intelligence, one man already has it. It is The Creativity Machine® Paradigm by Stephen L. Thaler, Ph.D., and it brings new hope through the most advanced form of artificial intelligence in the world.
The benefits are staggering. Economically alone, there are myriad new industries this technology can either originate or accelerate, creating endless new projects for “techies,” while indirectly spawning non-technical careers in support of each commercial effort. At the macro-economic level, machine intelligence based upon this paradigm could generate a model of national or even global financial contentedness and subsequently optimize the planet’s overall fiscal and sociological health.
This momentous accomplishment has such an immense impact on all aspects of our lives that it deserves headline status; making it difficult to understand why there are forces at work in government, academia and industry, attempting to hijack this technology – slowing its deployment in a world starving for its capabilities. There are always those willing to take credit for what someone else has already succeeded in doing, namely the creation of free-thinking, contemplative, creative, and even conscious artificial intelligence.
In terms of answering the really big questions that have perplexed humanity for millennia, the Creativity Machine Paradigm excels. Simulate its death and it spells out our inevitable fate in no uncertain terms. Drive it to protect itself and it develops all the attributes we commonly attach to human consciousness. Carefully study how this neural architecture attains such self-awareness and we suddenly understand how a cosmic consciousness can arise from inanimate matter, space, and energy. Most importantly, in the wake of these amazing revelations we see an enormous opportunity for the preservation of human consciousness beyond death through our union with this highly advanced form of sentient machine intelligence.
Dr. Thaler is President and CEO of Imagination Engines, Inc., a company founded upon key scientific and engineering breakthroughs in the area of artificial neural networks, and In Its Image, a non-profit corporation that is dedicated to extending lives and philosophical exploration of The Creativity Machine® Paradigm. Dr. Thaler graduated Westminster College and obtained a Ph.D. in Physics at the University of Missouri-Columbia.
Thaler is in the process of writing a book on The Creativity Machine® Paradigm, at the heart of which will be his invited talk at the World Future Society meeting in Boston, along with his article “Thalamocortical Algorithms in Space! The Building of Conscious Machines and the Lessons Thereof.” He is also inviting technically-oriented business thinkers to join him in the bootstrapping of new prosperity-generating industries based upon this bleeding-edge AI paradigm. To this end he is currently completing work on an informative and thought provoking web site at http://imagination-engines.com and its philosophically-driven sister site http://initsimage.org. He will also be holding a series of open houses at his St. Charles Missouri Headquarters. Watch the imagination-engines.com web site for details.
Dennis Bushnell, Chief Scientist & Visionary, NASA Langley: “AI’s best bet” at creating human to trans-human level machine intelligence.”
Mark Reiners: “Very simply, having now been familiar with Steve’s CM/STANNO AI technology for about seven years, I would judge it to be arguably the most important and powerful AI technology extant. We at MetaTrieval Software already have plans for leveraging some of its amazingly wide range of capabilities for important future enhancements of our own core product.”
Karl Simpson: “Imagination-Engines Inc., based in St. Louis, USA, is the future of artificial intelligence and neural networks. Stephen Thaler’s genius and insight may define the future of computation and networking. Sentient computers could be a result of this initiative.”
General media resources are available at http://imagination-engines.com/media/iei_media.htm
For answers to the really big questions, see: http://imagination-engines.com/InItsImage/TCAIS%20Flash/Thalamocortical%20Algorithms%20in%20Space!.html
Boca Raton, FL, – Steve Tebon wants to know if you’ve “got your game on.” It’s easy — just read the book. Game On: The Power of the Sports Marketing Deal (Tebon Publishing), is for entrepreneurs, business executives, athletes and those who practice or study the business of sports.
As Tebon points out, the first step for anyone is to find your target market and be creative. For example, ask somebody about sports marketing and they’ll tell you it’s all about the NFL, NBA, MLB, NHL, and major college sports. But not Tebon. He quickly realized there was a niche out there that offered big opportunities for a young entrepreneur.
“Recreational sports, lifestyle sports. The grassroots, participant market is the fastest growing and potentially biggest market out there,” he says. At some point, virtually everybody will shoot hoops, spike a volleyball, hop on a bike or lace up a pair of running shoes. Tebon shows his clients how to pursue this virtually untapped revenue stream, and now he’s sharing it with his readers.
You may not have given it much thought, but just how did that race to benefit a local charity happen? Who’s behind last month’s hugely popular beach volleyball tournament? There’s a good chance it’s Exclusive Sports Marketing or a company like it. It takes a specific skill set to create, promote and run successful events, and Tebon knows those skills inside and out.
A diehard recreational athlete, and 7-time Ironman finisher, Tebon has studied the industry intensely. Like many other experts, he’s bullish on the growth of grassroots sports. “The U.S. is experiencing a serious health crisis, and events like running, biking, and competing in triathlons are playing a huge role in helping people get back into shape, and focusing on a healthy lifestyle for them and their families.”
The keys to making sporting events and business in general profitable are easily understood through the informal and helpful pages of Game On. One of these is strategic alliances. Before Tebon sold his multi-million dollar business, Exclusive Sports Marketing developed long standing sponsor partnerships with industry giants such as Anheuser-Busch, Nike, Coca-Cola, Pepsico, Gatorade, Nestle’s Brands, Royal Caribbean Cruise Lines and Club Med.
Tebon’s strategies for closing the deal are clearly laid out in Game On: The Power of the Sports Marketing Deal. Creating and maintaining relationships is one important aspect. Providing “5-Star” Customer Service is another. Using these techniques and more, Tebon connected influential businesses with the audiences they targeted at more than thirty events every year, such as The Publix Family Fitness Weekend/Sprint Triathlon Series, The Bud Light Beach Volleyball Series, The Toyota Tundra Adventure Racing Series, and the Ft. Lauderdale A1A Marathon and ½ Marathon, just to name a few.
After selling Exclusive Sports Marketing in 2006, Tebon has been working as a consultant to the growing business of recreational sports marketing. His consulting services also include event/ athlete management, development of strategic programming and the creation of print and electronic marketing strategies. He will also be teaching a Sports Management course using Game On as the text, at Lynn University, (Boca Raton, FL), beginning with the Spring 2012 semester.
Please check out Steve Tebon’s website at: www.gameonsportsmarketing.com
Kevin Sreenan, General Manager, Mercedes-Benz U.S.A: “With Steve, you knew his best interest was your best interest. In the face of adversity or a challenge, he proved himself to be a winner, and in this business, you always want to go with a winner.”
Mark Wilson, Senior Sports Marketing Manager, Anheuser-Busch: “Steve took the time to find out what we wanted, and then wasn’t afraid to get his hands dirty and go above and beyond the branding partnership. That earned our trust and longstanding sponsorships.”
Chon Searfoss, Senior VP Nestles Waters: “A huge reason you want to associate with Steve is that he genuinely wants you to succeed and believes that if his friends and associates succeed, he will too.”
Steve Scott, Nike Senior Sales Executive: “What separated Steve from his peers was his ability to establish relationships. He developed them to the point where each party obtained successes because of the other. He redefined the art of networking.”
Steve Meckfessel, Chief Operating Officer, Ironman: “Steve’s vision helped ESM [Exclusive Sports Marketing] write the race director’s handbook with respect to packaging the sport of triathlons. During the 1990’s, ESM was the gold standard among Florida promoters.”
Richard Gonzmart, President/CEO, The Columbia Restaurant Group: “People like to be around winners, and that’s what Steve and ESM are! It was a true honor for my family’s business to be associated with the Publix Family Fitness Weekend for as long as we were.”
New York, NY, – “Knowing what you’re dying to do tells you what you are living for.” – Steve Mazan
Background for dying to do Letterman: turning someday into today (HCI Books– $14.95). A very special book which grew out of his award-winning documentary film by the same name, here is everything you need to know about Steve, the book, and the film:
Steve Mazan was a funny kid with a big dream. From the time he was 12 years old, he wanted to become a comedian for one reason, and one reason only: to perform stand-up comedy on David Letterman’s show. Like all eager comics, he hustled for work in small clubs across the country, taking any gig he could earn. The pay was crummy, the progress miniscule, and some of the jobs ridiculous (like performing comedy at a minor league baseball game without a working microphone!) But Steve continued hoping that “someday” his dream might come true.
Then he received news that would change his life forever. Steve was diagnosed with incurable liver cancer, and learned he might only have five years to live. That was in 2005. Fighting through the fear and refusing to let depression swallow him whole, Steve chose to make the most out of his remaining time…he would dedicate what was left of his life to living his dream: performing on The Late Show for his idol, David Letterman.
This life-affirming, funny documentary chronicles Steve’s moving five year journey. Verite footage mixed with intimate diary cam and home movies shot by Steve gives dying to do Letterman a raw, incredibly real edge as it looks at cancer and comedy in a brand new light.
Beginning with Steve’s decision to “live his dream or die trying,” friends and family members pull together to launch a grass-roots campaign called “Dying to do Letterman.” They hope to grab Dave’s attention. Steve entertains audiences everywhere and enlists their help in reaching out to Letterman. Thousands of Steve’s comedy fans email The Late Show with the request, “book Mazan!” It looks like everything is going great…until Steve gets an email himself.
Letterman’s executive producer informs Steve that the show ‘gets these requests’ all the time, and while they’re sorry he’s sick, it would be ‘impossible’ to make this dream happen. He’s at a devastating crossroads. But, ever the fighter, he decides he’ll just have to ‘live longer’ and get on the show the old fashioned way: being funny in as many clubs as possible. Keeping audiences laughing in clubs everywhere, Steve works hard to become the best comedian he can, all the while using humor to help him deal with his disease. He even creates his own top ten list: The Top Ten Benefits of Catching Cancer.
Over the next four years, Steve battles his health, self-doubt, and bankruptcy as he chases his “impossible” dream.
Through it all, Steve’s new age wife, Denise, struggles to support the quest as best she can, all the while subjecting him to a slew of alternative healing treatments in the hopes he’ll live just a little longer. More than simply ensuring he survives to appear on Letterman, she aims to keep Steve healthy enough to father children—a life experience he’s just not ready to undertake.
Along the way, Steve obtains hysterically honest advice from comics who have appeared on Letterman like Kevin Nealon, Ray Romano, Brian Regan, and many others. In a surprising, action-packed sequence, Steve takes his new comedy material to Iraq where, while performing for the troops, the base is bombed and he has a close call with death. Steve exclaims, “Being so close to that explosion showed me…it’s not just cancer that can kill you!” Steve even manages to forge a shaky relationship with the comedy booker at Letterman’s show, but as the years roll by he begins to wonder if he’s wasted his precious time on a silly childhood fantasy.
Just when all seems lost, Steve gets a big call: The Late Show may be interested in booking him. But when a horrible misunderstanding strikes, has Steve blown his one and only shot at his dream? As the film comes to a close, Steve finds himself alone in a hotel room in New York City, waiting for a phone call from the show: will his dream finally come true?
Hilarious and heart-breaking, Steve risks everything to prove dreams matter.
dying to do Letterman is a roller-coaster ride of laugher, tears, and reversals of fortune that boldly says, “If you stop chasing your dreams, you’re already dead.” And, now, it’s a book!
Steve Mazan. Man? Myth? Legend? Some people say he’s none of these. Steve is, however, one of the hottest comedians and speakers in the country and a veteran of the US Navy. Critics have described his act as ‘brilliant,’ ‘goofy,’ and ‘exceptionally clever.’ That reputation has landed him on the most coveted stages and numerous television shows, including The Late Late Show with Craig Ferguson. Steve’s journey to try and get on the Letterman show has been made into an award-winning documentary that’s been called ‘inspiring’ and ‘side-splittingly funny.’ A former writer for Ellen Degeneres, Steve has also appeared on Last Comic Standing, Byron Allen, and The Bob & Tom Show. He lives in Los Angeles with his wife, Denise, and his dogs, Wrigley and Kuma, and currently travels the country to film festivals where his documentary is racking up critic awards and audience acclaim. For more information on the movie Dying to Do Letterman, and about Steve and his latest book, visit www.stevemazan.com and www.dyingtodoletterman.com.
Available online or at bookstores or to order directly from the publisher, contact:
www.hcibooks.com or (800) 441-5569.
dying to do Letterman: turning someday into today
$14.95 – October/November 2011
New Haven, MI, – Army, Navy, Marines: it’s tough enough to make it in one branch of the military — but Ron Zuccaro succeeded in all three, wrestled professionally, overcame a devastating injury to come back and win a wrestling championship, and is one of the most engaging patriots you’ll ever meet. This veteran has enough strange and interesting tales to fill more than one lifetime, and an amazing awareness of God’s grace, all packed in his new book Heaven, Iron and I: The Ron Martinelli Story (Tribute House Publishing).
Ron Martinelli was his name as a professional wrestler in the 1970s; his story recounts the early days of professional wrestling with surprising humor and insight. At the peak of his career, his legs were crushed in a freak accident and he was told he’d never walk again. His faith, his family and his love for his country spurred Zuccaro to literally stand up and fight: he did walk again, and won the 1980 heavyweight world title in wrestling. These accomplishments in civilian life were bracketed by extraordinary service in not one, but three, branches of the U.S. Military. He saw action in Vietnam that would prove to have a lasting, and surprisingly positive, influence on the rest of his life. Honorable service during a difficult time for our country brought Zuccaro a unique and moving sense of what it is to be a veteran of the United States Armed Forces.
Learning to walk again after his accident, Zuccaro was troubled by vivid flashbacks to the chaos and danger of his time in Vietnam. It was these recollections, plus his remarkable determination to recover, that helped him uncover God’s grace at work in his own life; his dramatic re-telling of this time in his life makes Heaven, Iron and I: The Ron Martinelli Story a must-read for Christians, veterans and patriots. Zuccaro says his book is “a tribute to my buddies who made the ultimate sacrifice, and shows what war is really like. If you yourself have problems, you can overcome them, you can achieve your goals through the grace of God.” In honor of his fallen friends, Zuccaro now works tirelessly to promote and encourage veterans and veterans’ organizations, in particular the VFW (Veterans of Foreign Wars), American Legion, Marine Corps League and Disabled American Veterans.
Zuccaro’s story is more than inspiring. It’s filled with powerful anecdotes about his time in Vietnam and seasoned with humorous tales of his antics in the early days of professional wrestling, making it a book that critics find impossible to put down. All together, Heaven, Iron and I: The Ron Martinelli Story is a truly great story about a patriot of the first order, a patriot who shows the way for others to achieve, as he did, against all odds.
Please visit Zuccaro’s website at: http://www.tributehousepublishing.com/
Nicole Maren: “This book is a “must read” for all Americans who want to learn what true patriotism is.”
Ron Sugar: “I am so inspired by his drive and zest for life…thank you for your military service, and for sharing your life by writing this book.”
Michael J. Miller: “For the first time, I read a book and laughed, cried, smiled, wept, and was motivated all at the same time.”
Wally Allport: “We were in the same unit in Vietnam and I was totally captivated by the story of his life….It’s a powerful example of the human spirit!”
San Antonio, TX, – San Antonio evangelical preacher Matthew Hagee’s new release Response Able: What my father taught me about life and making a difference (Charisma Media) offers the insights of a lifetime on parenting, self-reliance and affecting societal change. The key to any significant transformation, according to Hagee, is a refusal of the sense of entitlement often associated with Gen-Y and Millennials. Instead, Hagee argues that readers should embrace self-reliance and acknowledge the individual’s God-given ability to respond in a positive manner, regardless of the circumstances.
“One of the most valuable lessons my father taught me was to focus on what I can do, rather than what I cannot,” says Hagee. “If your life is on a course that you would indeed like to change, you can change it. No matter what.”
Matthew Hagee, the son of global evangelist John Hagee, serves as Executive Pastor of the 20-thousand member Cornerstone Church founded by his father in San Antonio, Texas. The elder Hagee launched the church more than three decades ago, growing it into one of the most influential and charismatic Christian communities in the country. The companion TV ministry now reaches almost 100 million homes in the U.S., Canada, Europe, Australia, Africa and New Zealand. Matthew Hagee, the heir-apparent to the church and TV ministry, uses many lessons taught by his father as the framework of Response Able.
With some parents working two jobs or both parents working more than 40 hours a week, Hagee wants to help parents break the cycle of shrinking family time in America. To do this, he has issued a provocative challenge to the parents in his flock. He calls it the 707 Challenge and he wants parents to sign up for this ongoing campaign that requires moms and dads to commit to spending at least seventy minutes per day with their children, seven days a week, for seventy days.
“The time has come for this generation to take responsibility for tomorrow,” says Hagee, “and the response begins with you.”
Hagee’s book offers faith-based insight and guidance on initiating powerful change in personal, social, financial, educational and political arenas. Hagee bases his premise on a conviction that principle should be the compass by which to guide one’s life, and not passion.
“Principles are powerful,” says Hagee. “They will make men out of boys and instill a foundation in future generations that cannot be shaken.”
Other foundational concepts offered in the book include:
Responsible people submit to authority, namely God
Declare war on the status quo
Invest in others, primarily children
The joy of giving
And many more concepts chiseled into his character by his father’s loving guidance. For more information on this remarkable man and his new book, visit: www.response-ablethebook.org.
For more information, or to schedule an interview, contact Jeff Brady at Brady Media Group. 214.265.5670. email@example.com