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HCI Books, The Life Issues Publisher
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(This press release may be reprinted in part or entirety)
FOR IMMEDIATE RELEASE
Men Chase, Women Choose
The Neuroscience of Meeting, Dating, Losing Your Mind and Finding True Love
By Dawn Maslar, MS
“Men Chase, Women Choose is warm and witty with a perfect balance of science and insight. You’ll find yourself wondering why a book of this magnitude didn’t come out sooner. But like everything else in life, all in due time.” – Gabe Berman, author of Live Like a Fruit Fly
“Understanding the anthropological principles that underlie our responses to love does not lessen its beauty and enigmatic wonder, but allows us to clearly view love as a biological responsibility.”- Lisa McCourt, author of Juicy Joy: 7 Simple Steps to Your Glorious, Gutsy Self
Davie, FL ― A question that seems as old as time comes closer to a definitive answer than ever before ― What is love? In Men Chase, Women Choose, Dawn Maslar, MS, provides engaging insights into one of life’s most elusive and misunderstood topics by offering science-based research to help anyone discover and sustain love. Maslar’s relatable and easy-to-read book uses the most relevant neurological, physiological, and biochemical studies on the science of love, while incorporating stories and examples based on participants of her popular classes and seminars.
For the past decade, the “love biologist” has been using her cutting-edge research to describe how the brain works when two people first meet, start to date, fall in love, and then move on to a more passionate, lifelong love. Even simpler, she breaks down her love science into four precisely timed phases:
3. Falling in love
4. Real love
During these phases, Maslar explains that “love” is actually neural activity as well as the presence or absence of certain neurotransmitters. Most people associate love with the euphoric feeling during which anxiety is low or nonexistent among these brain signals. However, Maslar demonstrates that levels of anxiety and other feelings can fluctuate throughout love’s path. “Love isn’t just one thing that you luckily fall into,” says Maslar. “Finding and maintaining lifelong love is a process … Because the stages are different, you can feel different emotions during each phase.”
Maslar reasons that once we understand how love works, we can make educated decisions. Men Chase, Women Choose helps readers in this boundless endeavor by addressing all those time-honored questions like:
• Does love at first sight really exist?
• Who should make the first move?
• What happens to your brain when you fall in love?
• Why won’t he commit?
• Why does love make us crazy?
• What can you do to have love that lasts a lifetime?
Readers can expect answers involving how love is a biological need, the “natural laws” of love, purposes of the brain’s anatomy, and how testosterone and other biochemical differences between men and women affect how we love. Maslar states, “When you understand the science of love, it will help you easily and effortlessly find nourishing and passionate, long-lasting love.”
More praise for Men Chase, Women Choose…
“Whether in between relationships or currently in one, readers will find valuable insight on how men and women interact with each other and what dynamics long-term relationships need to work. Maslar mixes scientific concepts, often with humor, making it a light and enjoyable read. – Theresa Braun, author of Groom and Doom: A Greek Love Story and dating blogger.
“Finally, a book that doesn’t treat finding true love like a Nora Ephron movie! Biology, nature, evolution … they all play a role in helping us find that special someone. Or in keeping them from us forever. – Eric Rogell, author of The Art of War for Dating
About the Author:
Dawn Maslar, MS, (Davie, FL) award-winning author, adjunct biology professor and the go-to authority on the science of love. She was voted one of the Top 20 Most Followed Dating Experts on Twitter and Best 28 Dating, Marriage and Relationship Blogs in the UK to follow in 2015. She is a contributing author at scienceofrelationship.com, a collection of leading experts in the field of scientific relationship research. She is a TEDx speaker on How Your Brain Falls in Love and worked with the TED Education division to create their Science of Attraction video. Her work has been featured on South Florida Today, Pittsburgh Tribune and NPR. Her online videos have had over 2 million views. In addition to the book, she has created The Great Love Experiment; a show where audience members learn about the science of love by participating in research reenactments on stage. It’s a fun and often hilarious event that she does at colleges, comedy clubs and singles events.
Video links to see Dawn Maslar: https://vimeo.com/168358958 – TEDxBocaRaton: https://www.youtube.com/watch?v=eyq2Wo4eUDg
Available wherever books are sold or directly from the publisher at: www.hcibooks.com or 800-441-5569
Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind and Finding True Love by Dawn Maslar, MS
ISBN: -9780757319259–October 18, 2016 — $15.95