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Book and Online Course Teach Veterans How to Market Their Value and Secure Their Futures

Book and Online Course Teach Veterans How to Market Their Value and Secure Their Futures

(This press release may be reprinted in part or entirety by any print or broadcast media outlet, or used by any means of social media sharing.)

FOR IMMEDIATE RELEASE

After nearly a decade as an Air Force aviator, Graciela Tiscareño-Sato is now a marketing professional and entrepreneur who knows first-hand the military-to-civilian transition chaos that all service members must navigate as they become veterans. Her groundbreaking new book, B.R.A.N.D. Before Your Resumé, and companion online course deliver a solution that is described by Tiscareño-Sato as “counterculture to the institutionalized, ineffective, outdated way the DoD and DoL ‘prepare’ people to exit the service via the Transition Assistance Program.”

B.R.A.N.D. Before Your Resumé readers will complete the “extracting product attributes” exercise, see nearly 30 examples of great branding created by veterans Tiscareño-Sato has personally coached, and learn how to write their own AUTHENTIC personal branding to influence their intended target audience. Tiscareño-Sato teaches readers a repeatable marketing messaging process that will be useful for years to come.

Asked about the book’s title, Tiscareño-Sato said, “I created the B.R.A.N.D. acronym to emphasize that military veterans must first Become Relevant, Authentic, Noticeable and Differentiated, instead of writing resumés that nobody will read. We are professionals with diverse, transferable skills earned during our military service. We must, however, first intrigue potential employers and networking partners with our distinctive value.”

The book has already reached No. 1 on Amazon’s Hot New Releases in the Military Family category, and the Military Writers Society of America recognized B.R.A.N.D. Before Your Resumé with a 2021 Silver Medal.

If you’re a veteran or transitioning service member who has difficulty communicating the distinctive leadership experiences and achievements earned on active duty, Tiscareño-Sato’s guidebook and online course can equip you with the skills you need to demonstrate your worth, secure those job interviews, and achieve post-military success.

Author Graciela Tiscareño-Sato is an Air Force veteran, award-winning author and bilingual public speaker who has coached over 5,000 veterans, service members and professionals with live and virtual Authentic Personal Branding workshops. She is a highly decorated USAF aviator and was a 2014 White House Champion of Change honoree, which recognizes individuals, businesses and organizations whose extraordinary accomplishments positively affect communities. She completed her Air Force ROTC Aerospace Studies and her degree in Environmental Design/Architecture from U.C. Berkeley as a scholarship cadet. During Operation Southern Watch, she became the first Latina Air Force aviator to earn an Air Medal for combat air operations.

Tiscareño-Sato has won numerous literary awards for three prior publications, including a bilingual children’s book series inspired by her decade of military aviation service. Good Night Captain Mama/Buenas Noches Capitán Mamá and Captain Mama’s Surprise/La Sorpresa de Capitán Mamá are the first-ever bilingual children’s books about women flying airplanes in our nation’s military. She has been featured by NPR, USA Today, the NBC News website, CNN en Español, Univision and Telemundo.

For more information, please visit www.gracefullyglobal.com/commerce/?page_id=971, or connect with the author on Instagram (graciela.tiscarenosato) and LinkedIn.

B.R.A.N.D. Before Your Resumé: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life.
Publisher: Gracefully Global Group
Hardcover Release Date: November 11, 2021
ISBN: 978-0-9973090-7-2
Available now in paperback (ISBN-13: 978-0997309065) and Kindle (ISBN: 978-0997309067) formats from Amazon.com

Trish Stevens
Avery Winters
Ascot Media Group, Inc.
Post Office Box 2394
Friendswood, TX 77549
[email protected]
www.ascotmedia.com
281.333.3507 Phone

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Code-At-Home Tech Toys Keep Girls Engaged, Away From Computer Screens, During COVID-19 School Closures

Trish Stevens
Claire Downing
Ascot Media Group, Inc.
Post Office Box 2394
Friendswood, TX 77549
[email protected]
www.ascotmedia.com
281.333.3507 Phone
800.854.2207 Fax

(This press release may be reprinted in part or entirety by any print or broadcast media outlet, or used by any means of social media sharing)

FOR IMMEDIATE RELEASE

Code-At-Home Tech Toys Keep Girls Engaged, Away From Computer Screens, During COVID-19 School Closures

Are you looking for constructive ways to keep your children stimulated and engaged during the COVID-19 school shutdown? The line of groundbreaking toys from SmartGurlz Inc. uses an award-winning robotics platform to teach basic coding skills to girls as young as 6.

“Many girls’ toys lag behind in the development of spatial skills, hands-on problem solving skills, and confidence with coding and computer science,” explains SmartGurlz founder Sharmi Albrechtsen. “These are exactly the skills that SmartGurlz aims to develop.”

The SmartGurlz line of unique, interactive, self-balancing robots and dolls are controlled with the SugarCoded™ App than can be downloaded onto an IOS or android phone or tablet that once downloaded requires no Wi-Fi, just Bluetooth.

A full, step-by-step tutorial teaches basic coding strategies so young girls can maneuver the toys around obstacle courses of their own design. With several levels of learning and chal-lenges, the toy keeps kids occupied several hours a week for 4-6 months.

The company is also offering a free weekly webinar for parents and kids affected by COVID- 19 that includes getting started, tips and tricks, and weekly home assignments.

Girls playing with SmartGurlz products learn three key concepts:

  1. Spatial Reasoning. Girls learn how to direct/orient their robots in new environments and in-terpret maps.
  2. Computer Programming. Girls learn to program their robots using our kid-friendly coding App called SugarCodedTM.
  3. Storytelling & Problem Solving. Girls learn to tell stories and solve missions via coding.

The SmartGurlz product line also includes an e-book series available through the App that focuses on the everyday adventures of four talented young women studying at the fictional New York Institute of Technology — N.I.T.

We’re all adjusting to a new normal. You can use this extra time at home to inspire the female tech leaders of tomorrow with toys that integrate the power of play with the power of technology.

SmartGurlz CEO Sharmi Albrechtsen is a robotics aficionado, educator, author and mom with a passion for closing the diversity gap in technology.

In 2015, Sharmi started SmartGurlz after becoming frustrated with the lack of STEM toys available for her daughter. The SmartGurlz flagship product, Siggy, was the first robotics product designed specifically for girls. More than 30,000 girls have been educated with SmartGurlz. SmartGurlz partners include BlackGirlsCode, Girl Scouts of America and Morrison Mentors.

SmartGurlz recently expanded its product line to include Smart Buddies (a joint-venture with Pitsco Education), which features a diverse set of characters suitable for both girls and boys, targeted towards schools.

Sharmi was recently given AdWeek’s Disruptor Award in Championing Gender Diversity in Advertising and Tech. She has also been named Women Entrepreneur of the Year 2018 by the Asian Chamber of Commerce as well as named a Morgan Stanley Multi-Cultural Innovation Lab fellow. Sharmi has been featured in Forbes, Huffington Post, Financial Times, Fox Business News, Fox and Friends and CNN. She is also a featured TEDx speaker.

For more information, please visit www.smartgurlz.com or connect with her on social media at https://www.instagram.com/smartgurlzworld/; https://www.facebook.com/smartgurlzworld/; or https://twitter.com/SmartGurlzWorld.

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A Runtamuffin Tale: Where Everyone Learns To Get Along And Respect Our Differences

Monica Foster
Senior Publicist
Ascot Media Group, Inc.
Post Office Box 2394
Friendswood, TX 77549
Direct: 713.446.8815
Phone: 281.333.3507
Fax: 832.569.5539
[email protected]
www.ascotmedia.com

(This press release may be reprinted in part or entirety by any print or broadcast media outlet, or used by any means of social media sharing)

FOR IMMEDIATE RELEASE

A Runtamuffin Tale: Where Everyone Learns To Get Along And Respect Our Differences

West Palm Beach, FL ― Life’s a real zoo at Legacy Farms, where 14 chickens, a couple of dogs and an assortment of horses with diverse temperaments learn to share their days on the sprawling homestead.

Based on the true life adventures of author Melissa Taylor’s charming chickens, A Runtamuffin Tale is a delightful new children’s book that follows the life of Runtamuffin — or Runti — a tiny chicken with a big personality. Runti becomes the first chicken brave enough to form a bond with one of the farm’s largest inhabitants — a beautiful horse named Mariett.

All the animals on the farm soon learn that differences in size and outward appearances don’t mean a thing in this colorful tale that subtly interweaves valuable life lessons on sharing, believing in yourself, love, friendship, anti-bullying and mutual respect.

The 57-page book, wonderfully illustrated by Marc Beauregard, targets children ages 6 to 12 and would make a treasured addition to any family’s home or elementary school library.

Author Melissa Taylor was born and raised in the small town of Nazareth, Pennsylvania. Melissa’s mom filled her childhood home with animals, which cultivated Melissa’s love and desire to surround herself with all types of four- and two-legged creatures. She currently lives, owns and runs a farm with her husband in South Florida with 14 chickens, 34 horses, 5 dogs and a cockatiel.

For more information about Melissa and her children’s book, please visit:
www.runtavision.com.

A Runtamuffin Tale
Release date: 2017
ISBN: 978-0-9989887-0-2
Hardcover and digital download available from www.runtavision.com.

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