Book and Online Course Teach Veterans How to Market Their Value and Secure Their Futures
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After nearly a decade as an Air Force aviator, Graciela Tiscareño-Sato is now a marketing professional and entrepreneur who knows first-hand the military-to-civilian transition chaos that all service members must navigate as they become veterans. Her groundbreaking new book, B.R.A.N.D. Before Your Resumé, and companion online course deliver a solution that is described by Tiscareño-Sato as “counterculture to the institutionalized, ineffective, outdated way the DoD and DoL ‘prepare’ people to exit the service via the Transition Assistance Program.”
B.R.A.N.D. Before Your Resumé readers will complete the “extracting product attributes” exercise, see nearly 30 examples of great branding created by veterans Tiscareño-Sato has personally coached, and learn how to write their own AUTHENTIC personal branding to influence their intended target audience. Tiscareño-Sato teaches readers a repeatable marketing messaging process that will be useful for years to come.
Asked about the book’s title, Tiscareño-Sato said, “I created the B.R.A.N.D. acronym to emphasize that military veterans must first Become Relevant, Authentic, Noticeable and Differentiated, instead of writing resumés that nobody will read. We are professionals with diverse, transferable skills earned during our military service. We must, however, first intrigue potential employers and networking partners with our distinctive value.”
The book has already reached No. 1 on Amazon’s Hot New Releases in the Military Family category, and the Military Writers Society of America recognized B.R.A.N.D. Before Your Resumé with a 2021 Silver Medal.
If you’re a veteran or transitioning service member who has difficulty communicating the distinctive leadership experiences and achievements earned on active duty, Tiscareño-Sato’s guidebook and online course can equip you with the skills you need to demonstrate your worth, secure those job interviews, and achieve post-military success.
Author Graciela Tiscareño-Sato is an Air Force veteran, award-winning author and bilingual public speaker who has coached over 5,000 veterans, service members and professionals with live and virtual Authentic Personal Branding workshops. She is a highly decorated USAF aviator and was a 2014 White House Champion of Change honoree, which recognizes individuals, businesses and organizations whose extraordinary accomplishments positively affect communities. She completed her Air Force ROTC Aerospace Studies and her degree in Environmental Design/Architecture from U.C. Berkeley as a scholarship cadet. During Operation Southern Watch, she became the first Latina Air Force aviator to earn an Air Medal for combat air operations.
Tiscareño-Sato has won numerous literary awards for three prior publications, including a bilingual children’s book series inspired by her decade of military aviation service. Good Night Captain Mama/Buenas Noches Capitán Mamá and Captain Mama’s Surprise/La Sorpresa de Capitán Mamá are the first-ever bilingual children’s books about women flying airplanes in our nation’s military. She has been featured by NPR, USA Today, the NBC News website, CNN en Español, Univision and Telemundo.
B.R.A.N.D. Before Your Resumé: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life. Publisher: Gracefully Global Group Hardcover Release Date: November 11, 2021 ISBN: 978-0-9973090-7-2 Available now in paperback (ISBN-13: 978-0997309065) and Kindle (ISBN: 978-0997309067) formats from Amazon.com
Trish Stevens Avery Winters Ascot Media Group, Inc. Post Office Box 2394 Friendswood, TX 77549 [email protected] www.ascotmedia.com 281.333.3507 Phone
Steve Holtman
Ascot Media Group, Inc.
Post Office Box 2394
Friendswood, TX 77549
281.333.3507 Phone
832.569.5539 Fax [email protected] www.ascotmedia.com
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New App Immerses Thrill Seekers In Fastest Sport On Ice
Port Orange, Florida ― Winter sports fans who crave the speed and intensity of the bobsleigh can now experience the thrills from the pilot’s seat with the Bobsleigh 360 app for Android and iOS.
Users can experience the precision of the team’s climb into the sleigh, the struggle of the push-off, and mind-bending speeds approaching 90 mph as the bobsleigh races down an Olympic bobsleigh track, banking through 15 to 20 heart-stopping turns.
Bobsleigh 360 app features:
• 360-degree video of actual bobsleigh runs
• User-controlled viewpoint during the run
• Support for 2D and VR viewing
• New runs and tracks added as they are available
Bobsleigh 360 is based on a first-of-its-kind VR training tool developed by Raydon Corporation, a military simulation training company, in Port Orange, Florida. Raydon created the training tool to improve the safety and performance of bobsleigh teams. Bobsleigh 360 gives coaches a 360-degree view of a pilot’s high-speed run, where every millisecond counts. It can be viewed on a tablet or on a VR headset for a fully immersive experience. The Latvian bobsleigh team, silver medal winners at the 2014 Winter Olympics in Sochi, has incorporated the tool into their training regimen in preparation for the 2018 Winter Olympics in PyeongChang, South Korea. Raydon has donated the training tool to Latvia and other countries.
For more information, please visit: www.bobsleigh-360.com and www.raydon.com.
Trish Stevens Ascot Media Group Post Office Box 2394 Friendswood, TX 77549 281.333.3507 – Main [email protected] www.ascotmedia.com
(This press release may be reprinted in part or entirety)
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“Fail Safe collides with Norman Rockwell in this fitfully entertaining novel about an America ripped apart at its seams.”—Kirkus Reviews, on One Year After
Black Mountain, NC – Fans of John Matherson and his fierce brand of patriotism eagerly await a major release from Forge Books and New York Times bestselling author William R. Forstchen. The Final Day, third in the series, is scheduled for release in early January 2017.
Months before publication, Forstchen’s One Second After was cited on the floor of Congress as a book all Americans should read. Film rights to that novel have already been optioned by Warner Bros. The riveting story of our nation’s struggle to rebuild itself after an electromagnetic pulse plunges the country into darkness, starvation, and death was followed closely by the acclaimed One Year After, continuing the Matherson saga.
The Final Day picks up after John Matherson and his community defeat the designs of the alleged federal government. Now they have returned their attention to restoring the technologies and social order existing prior to the EMP attack. When the government announces that it is ceding large portions of the country to China and Mexico, General Bob Scales is sent to confront Matheson. The Constitution is no longer in effect, and what’s left of the U.S. Army has been deployed to suppress rebellion in the remaining states.
General Scales is John’s former commanding officer and closest friend from prewar days. Where do his loyalties fall? Might he be the crucial turning point in the quest for an America that is again united? When news breaks that members of the federal government knew an EMP attack was coming long before it hit, the government might get exactly what it fears: revolution.
William R. Forstchen is the New York Times bestselling author of One Second After. He holds a Ph.D. in history from Purdue University, with specializations in military history and the history of technology. Forstchen is currently a faculty fellow and professor of history at Montreat College, near Asheville, North Carolina.
For more information, please visit http://us.macmillan.com/books/9780765376732
The Final Day Forge Books Available at fine booksellers everywhere beginning 1/3/17 ISBN: 9780765376732 Ebook: 978-0-7653-7673-2
