Book and Online Course Teach Veterans How to Market Their Value and Secure Their Futures
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After nearly a decade as an Air Force aviator, Graciela Tiscareño-Sato is now a marketing professional and entrepreneur who knows first-hand the military-to-civilian transition chaos that all service members must navigate as they become veterans. Her groundbreaking new book, B.R.A.N.D. Before Your Resumé, and companion online course deliver a solution that is described by Tiscareño-Sato as “counterculture to the institutionalized, ineffective, outdated way the DoD and DoL ‘prepare’ people to exit the service via the Transition Assistance Program.”
B.R.A.N.D. Before Your Resumé readers will complete the “extracting product attributes” exercise, see nearly 30 examples of great branding created by veterans Tiscareño-Sato has personally coached, and learn how to write their own AUTHENTIC personal branding to influence their intended target audience. Tiscareño-Sato teaches readers a repeatable marketing messaging process that will be useful for years to come.
Asked about the book’s title, Tiscareño-Sato said, “I created the B.R.A.N.D. acronym to emphasize that military veterans must first Become Relevant, Authentic, Noticeable and Differentiated, instead of writing resumés that nobody will read. We are professionals with diverse, transferable skills earned during our military service. We must, however, first intrigue potential employers and networking partners with our distinctive value.”
The book has already reached No. 1 on Amazon’s Hot New Releases in the Military Family category, and the Military Writers Society of America recognized B.R.A.N.D. Before Your Resumé with a 2021 Silver Medal.
If you’re a veteran or transitioning service member who has difficulty communicating the distinctive leadership experiences and achievements earned on active duty, Tiscareño-Sato’s guidebook and online course can equip you with the skills you need to demonstrate your worth, secure those job interviews, and achieve post-military success.
Author Graciela Tiscareño-Sato is an Air Force veteran, award-winning author and bilingual public speaker who has coached over 5,000 veterans, service members and professionals with live and virtual Authentic Personal Branding workshops. She is a highly decorated USAF aviator and was a 2014 White House Champion of Change honoree, which recognizes individuals, businesses and organizations whose extraordinary accomplishments positively affect communities. She completed her Air Force ROTC Aerospace Studies and her degree in Environmental Design/Architecture from U.C. Berkeley as a scholarship cadet. During Operation Southern Watch, she became the first Latina Air Force aviator to earn an Air Medal for combat air operations.
Tiscareño-Sato has won numerous literary awards for three prior publications, including a bilingual children’s book series inspired by her decade of military aviation service. Good Night Captain Mama/Buenas Noches Capitán Mamá and Captain Mama’s Surprise/La Sorpresa de Capitán Mamá are the first-ever bilingual children’s books about women flying airplanes in our nation’s military. She has been featured by NPR, USA Today, the NBC News website, CNN en Español, Univision and Telemundo.
B.R.A.N.D. Before Your Resumé: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life. Publisher: Gracefully Global Group Hardcover Release Date: November 11, 2021 ISBN: 978-0-9973090-7-2 Available now in paperback (ISBN-13: 978-0997309065) and Kindle (ISBN: 978-0997309067) formats from Amazon.com
Trish Stevens Avery Winters Ascot Media Group, Inc. Post Office Box 2394 Friendswood, TX 77549 [email protected] www.ascotmedia.com 281.333.3507 Phone
Embrace Your Imperfections and Embark Upon a Healing Journey with God as Your Guide
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Crippling fear permeated every aspect of Christine Soule’s life from an early age and followed her into adulthood. Her past of brokenness — abuse, dysfunction, addiction and other trauma — could have very well defined her future. But once she turned to God and let Him lead the way, she found a path toward a brighter future.
“The key is discovering who you are in Christ — your true identify. And that’s especially significant if you, like me, have a past of brokenness,” Soule writes in her inspirational story, Broken and Beautiful. “So much of how we see ourselves revolves around the demands our society places on us, insisting we live up to its expectations. Don’t listen to the world. Listen to God.”
Soule’s life was a jumbled pile of broken pieces. Her father was married seven times; her mother four times. Between her parents’ divorce when she was 5 years old and the day she allowed the power and presence of God into her heart, she watched her sister have an affair with her adoptive father; met 15 siblings she never knew at her biological father’s funeral; turned to drugs and alcohol; got pregnant at 17; had twins less than two years later; and became a victim of human trafficking. She had to break the cycle for the sake of her children. With nowhere else to turn, she dropped to her knees and prayed. And that’s when everything changed.
Broken and Beautiful is Soule’s remarkable story of how God took the pieces of her broken, astonishingly dysfunctional life and transformed it all into a breathtaking mosaic of joy and purpose.
“The places where you feel hopeless are exactly what He wants to redeem and fill with beauty, dignity and strength. He has a plan for your pain. A wonderful intention for your failures. A purpose for your hardest, darkest stories,” Soule writes.
Told with honesty and surprising touches of humor, Soule shares her journey from drug- addicted stripper to exuberant Jesus lover with a passion for helping others embrace God’s love. Broken and Beautiful is a raw, authentic story of hope, from a place of experience.
Author Christine Soule lives with the love of her life, Mitch Soule, in Seattle. They have five kids and three wonderful grandchildren. She is the founder and CEO of Providence Heights (www.providenceheights.org), a nonprofit created to house women and children in need and to provide counseling, education and jobs.
Broken and Beautiful: Let God Turn Your Mess into a Masterpiece ISBN-13: 979-8662957619 Available from Amazon.com (Broken and Beautiful), providenceheights.org and christinesoule.com
Secrets Threaten to Unravel Family Ties in The Wool Over Their Eyes
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At 18, Natalia Foster knew seven things about the biological father she’d never met: he was tall, dark, handsome and Italian. He was also married to someone other than Natalia’s mother, had three children and, clearly, no morals. Now, at age 28, Natalia knows something new: her father is dying.
The Wool Over Their Eyes, from Dione Martin, is an authentic, heartfelt story about complex family dynamics and the emotions that must be unpacked when long-buried secrets push their way to the surface.
Illegitimate and bi-racial, Natalia is the secret that her father, Joe, planned to take to his grave. His wife and family know nothing of Natalia’s existence — or that her mother is Black — but when word spreads that Joe has only months to live, Natalia feels compelled to meet him and salvage what little time with him she has left. But at what cost to Joe’s devoted wife, Rosa, and their grown children?
In the midst of Natalia’s family drama and pain is also a love story. Natalia must choose between two loves — a long-lost one and a new one. Her ex-boyfriend, Tyler Davis, who captured her heart and connected with her soul, resurfaces. But she meets a handsome doctor, David Duplessis, who’d cared for her father. Just as the relationship begins to blossom, David commits an act that severs her trust and sends her spiraling further into her dark abyss.
The Wool Over Their Eyes is loosely based on Martin’s personal experiences. She drew upon her own memories and insights of growing up without her biological father and being betrayed in her own marriage to inform her narrative and give her characters depth and authenticity.
“I wrote The Wool Over Their Eyes for fatherless girls, for women who have been betrayed, for those who have been rejected because of their race (or otherness) and for families that have been torn apart by secrets, lies and deception,” Martin reflects. “Healing is possible – through change, through empathy, through faith and through forgiveness.”
Author Dione Martin was born and raised in New Orleans, where she spent much of her childhood and teen years reading. She earned her Bachelor’s in English from the University of Minnesota-Morris and her Master’s in Journalism from the University of Texas at Austin. She is currently a senior communications director at Brinker International. She lives in Dallas with her two daughters and enjoys running, cooking, performing arts and attempting DIY projects. The Wool Over Their Eyes is her debut novel, and she is working on her next one.
For more information about the author, please visit www.dione-martin.com or follow her on Twitter (@DioneMartin30), LinkedIn (www.linkedin.com/in/dione-martin/) or Facebook (www.facebook.com/dionehmartin).
The Wool Over Their Eyes Publisher: Inspire on Purpose ISBN-10: 1948903539 ISBN-13: 978-1948903530 Available from Amazon.com
Trish Stevens Chelsea Smith Ascot Media Group, Inc. Post Office Box 2394 Friendswood, TX 77549 [email protected] www.ascotmedia.com 281.333.3507 Phone
