Book and Online Course Teach Veterans How to Market Their Value and Secure Their Futures
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After nearly a decade as an Air Force aviator, Graciela Tiscareño-Sato is now a marketing professional and entrepreneur who knows first-hand the military-to-civilian transition chaos that all service members must navigate as they become veterans. Her groundbreaking new book, B.R.A.N.D. Before Your Resumé, and companion online course deliver a solution that is described by Tiscareño-Sato as “counterculture to the institutionalized, ineffective, outdated way the DoD and DoL ‘prepare’ people to exit the service via the Transition Assistance Program.”
B.R.A.N.D. Before Your Resumé readers will complete the “extracting product attributes” exercise, see nearly 30 examples of great branding created by veterans Tiscareño-Sato has personally coached, and learn how to write their own AUTHENTIC personal branding to influence their intended target audience. Tiscareño-Sato teaches readers a repeatable marketing messaging process that will be useful for years to come.
Asked about the book’s title, Tiscareño-Sato said, “I created the B.R.A.N.D. acronym to emphasize that military veterans must first Become Relevant, Authentic, Noticeable and Differentiated, instead of writing resumés that nobody will read. We are professionals with diverse, transferable skills earned during our military service. We must, however, first intrigue potential employers and networking partners with our distinctive value.”
The book has already reached No. 1 on Amazon’s Hot New Releases in the Military Family category, and the Military Writers Society of America recognized B.R.A.N.D. Before Your Resumé with a 2021 Silver Medal.
If you’re a veteran or transitioning service member who has difficulty communicating the distinctive leadership experiences and achievements earned on active duty, Tiscareño-Sato’s guidebook and online course can equip you with the skills you need to demonstrate your worth, secure those job interviews, and achieve post-military success.
Author Graciela Tiscareño-Sato is an Air Force veteran, award-winning author and bilingual public speaker who has coached over 5,000 veterans, service members and professionals with live and virtual Authentic Personal Branding workshops. She is a highly decorated USAF aviator and was a 2014 White House Champion of Change honoree, which recognizes individuals, businesses and organizations whose extraordinary accomplishments positively affect communities. She completed her Air Force ROTC Aerospace Studies and her degree in Environmental Design/Architecture from U.C. Berkeley as a scholarship cadet. During Operation Southern Watch, she became the first Latina Air Force aviator to earn an Air Medal for combat air operations.
Tiscareño-Sato has won numerous literary awards for three prior publications, including a bilingual children’s book series inspired by her decade of military aviation service. Good Night Captain Mama/Buenas Noches Capitán Mamá and Captain Mama’s Surprise/La Sorpresa de Capitán Mamá are the first-ever bilingual children’s books about women flying airplanes in our nation’s military. She has been featured by NPR, USA Today, the NBC News website, CNN en Español, Univision and Telemundo.
B.R.A.N.D. Before Your Resumé: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life. Publisher: Gracefully Global Group Hardcover Release Date: November 11, 2021 ISBN: 978-0-9973090-7-2 Available now in paperback (ISBN-13: 978-0997309065) and Kindle (ISBN: 978-0997309067) formats from Amazon.com
Trish Stevens Avery Winters Ascot Media Group, Inc. Post Office Box 2394 Friendswood, TX 77549 [email protected] www.ascotmedia.com 281.333.3507 Phone
20 Tenets to Help Women Lead Purposeful, Successful Lives Revealed in The Woman Code Morning Joe Host & Author of Know Your Value, Mika Brzezinski, Pens Foreword
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The pandemic forced everyone to pivot and re-prioritize, and for many women, that meant putting themselves last. Now, more than ever, women need to know their value, recognize their worth and fill their own cups first.
“Women are the soul of what keeps the world going. We keep our families, our companies, our communities and our nations intact,” explains Sophia A. Nelson, acclaimed journalist and author of The Woman Code: 20 Powerful Keys to Unlock Your Life (April 2021, Health Communications).
Named one of the most inspirational books by Woman’s Day in 2015-2017, this transformative book is updated with new insights about the profound economic and societal shifts that have changed our world since the pandemic. Nelson guides women through living out a powerful life Code that will lead them to purposeful, meaningful and authentically successful lives.
Every woman lives by a Code, whether she realizes it or not. It informs how she treats herself and others and how far she is willing to go in order to find success. Nelson calls on women to examine whether the Code they’re living by is truly helping them create the lives they desire. A senior columnist for USA Today and a frequent commentator on CNN, Nelson reveals 20 powerful Codes including:
● Know Your Value ● Be Resilient ● Choose Your Thoughts and Words Wisely ● Lift Other Women as You Climb ● Practice Love, Laughter, Loyalty
With life quotes from philosophers and poets, mystics and her maternal grandmother, plus her experience as a Black woman rising through the ranks of a male-dominated news industry, The Woman Code is an essential tool of transformation for women to enjoy in reading groups, retreats and Bible study groups. It will help women honor themselves while navigating the demands of work, home, family and friendship no matter what their age or stage in life.
About the Author Sophia A. Nelson is an award-winning American author and journalist who appears regularly on CNN’s Inside Politics and Newsroom as a legal and political analyst. She is an adjunct professor in the Department of Philosophy and Religion at Christopher Newport University in Newport News, Virginia.
Nelson covered former First Lady Michelle Obama at the White House from 2010–2012. The author appears frequently on CNN and has been a contributor to MSNBC, NBC, Fox News, the BBC, ABC World News with Diane Sawyer and the Today show. She writes for The Huffington Post Healthy Living and The Daily Beast. She has also contributed to USA Today, Essence, The Wall Street Journal, The New York Times and The Washington Post. She is the author of The Woman Code, Black Woman Redefined, and E Pluribus ONE.
Spirit of Christmas Shines through in Uplifting, Small-Town Romance
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Build a crackling fire, pour a cup of cocoa and immerse yourself in the holiday spirit with Wrapped Up in Christmas Joy, a heartwarming, small-town romance from Hallmark Publishing author Janice Lynn.
Set in the charming little town of Pine Hill, Kentucky, Wrapped Up in Christmas Joy introduces readers to quilt shop owner Sophie Davis and former Marine Cole Aaron, whose lives intersect at Pine Hill’s Christmas festivities.
The story begins when Sophie finds Cole’s journal among a box of books that had been donated to her church. She can’t help but peruse the personal entries, finding herself drawn to the stranger on the pages. As the daughter of a veteran and a seamstress who sews Quilts of Valor, she feels a deep connection to the former soldier who wrote the emotional entries, and she longs to heal his heart.
As a former Marine, Cole battled to find peace after returning to civilian life, and his journal was the conduit toward a truce with his past. Always needing to protect others, Cole now fights fires and is embracing his new life in Pine Hill. When Sophie shows up at the fire hall with his journal, he fears digging up the demons from his past and tells her to trash it.
Their paths continue to intertwine, with both Sophie and Cole volunteering for their commu-nity. But it’s hard for Cole to let down his guard, and he doesn’t need anyone’s pity. After all he’s been through in the past, can he find faith in a more hopeful future — one touched by joy?
Wrapped Up in Christmas Joy is the perfect small-town Christmas romance to warm readers’ hearts during the holiday season. It is the sequel to Janice’s first story, Wrapped Up in Christmas, and can also stand alone.
Janice Lynn is a USA Today and Wall Street Journal Bestselling author. She strives to write characters who evoke strong emotions and make readers want to go along on their journeys.
Her first sweet romance, Wrapped Up in Christmas, was a bestseller on Barnes & Noble, Wal-Mart, Amazon (hit No. 13 overall in paid fiction in Kindle) and ibooks (hit number No. 1 paid ebook fiction); was Hallmark Publishing’s first release to hit the USA TODAY and Wall Street Journal’s bestseller lists; and was a finalist in the Bookseller’s Best Award. Janice also writes contemporary Medical Romances for Harlequin, and her books have won numerous awards, including the National Readers’ Choice Award, the Golden Quill for Best Short contemporary Romance and for Best First Book, Romantic Times Magazine’s American Title, and the Holt Medallion Award of Merit.
Janice lives in Tennessee with her Prince Charming, their seven kids, her vivid imagination, an adorable Maltese named Halo who’s the true princess of the house and a bunch of unnamed dust bunnies who took up permanent residence after Janice started her writing career. In addition to writing romance, Janice is a nurse practitioner, a quilter, an exercise queen, a military mama and a member of and an avid supporter of the Quilts of Valor Foundation. Just kidding on the exercise queen.
Wrapped Up in Christmas Joy Publisher: Hallmark Publishing ISBN-10: 1952210038 ISBN-13: 978-1952210037 Available from Amazon.com, BarnesandNoble.com, Walmart.com
Trish Stevens Joy Berkley Ascot Media Group, Inc. Post Office Box 2394 Friendswood, TX 77549 [email protected] www.ascotmedia.com 281.333.3507 Phone
