Alpharetta, GA, – The power of persuasion is something all really successful sales people seem to have in common. Their secret? Story-telling. Look at the late Steve Jobs; he was charismatic and people will never forget the stories he told. In Unique Sales Stories: How To Persuade Others Through the Power of Stories, Mark Satterfield teaches readers how to have this same powerful sales and marketing strategy that will make them stand out from the competition.
You might be thinking: ‘It can’t be that simple.’ But Mark has proved it is. There is a definite art to story-telling and when Mark is in front of an audience sharing his simple five-step process with them, they get to see that they too can create great stories that persuade and entertain. Audiences are amazed when they see how easily they can learn the art of persuasion and how it will make their clients remember them because they made it believable.
Mark Satterfield uses Super Bowl commercials as an example of the power of a story. Those ads run around $3 million for 60 seconds and people never forget them; in fact, the commercials are now almost as popular as the game itself. Anyone can now have that power at their fingertips – minus the $3 million tab!
Very few people are natural-born storytellers. Mark admits he wasn’t – but it’s a skill he learned and he now passes that skill on to readers and audiences. The power of persuasion is strong and audiences are thoroughly entertained when he shows them how easily they can learn to do it too. He’s proven it works – after all, we know that’s the one thing all successful professionals have in common – telling great stories.
Unique Sales Stories is a practical guide for developing and delivering memorable stories. Divided into three main sections, it offers a collection of Mark’s essays on creating unique stories with step-by-step instructions on how to develop your own one-of-a-kind sales stories, and includes a variety of examples he has developed for clients to use.
Mark has a Masters Degree in Psychology and an undergraduate degree in English from Washington University. Prior to founding Gentle Rain Marketing, he held executive positions with PepsiCo and Kraft Foods in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University. He has been mentioned in Who’s Who in Finance and Industry, Who’s Who in Higher Education, and is the recipient of the AMA Award for Excellence in Management Education.
Larry Hart: “As a veteran of the business arena for many years, the value of stories continues to be the best way to convey a lesson, an idea or a benefit. Stories go back in history, for hundreds of years, as the only way to provide a legacy of lessons and actions… Mark does an excellent job of building the case for the use of stories, follows it with the framework of creating your own, and finishing with many clear examples of what has been created by others. A “well-worth-it” read if you plan on taking action.”
John Frisbie: “I loved this book. There is no question that if someone implements the basic ideas outlined, they will dramatically improve their sales results. The author taps into some of the timeless principles of memory, which recognize the basic truth that people don’t remember facts as well as they do remember well-developed, carefully-planned stories. The book shows you how to develop sales stories of your own, stories which focus on your customers’ needs and will make you stand out from your competition…Anyone who sells a product or service will find this book gives them the tools they need to re-calibrate and significantly improve their current marketing effort.”
Kerrin T: “The author really delivered on his promises for this book. I learnt the value of stories for my business and how to incorporate story telling into my sales and marketing team. Lots of great examples, and well worth the read. Great job Mark!”
Ellaville, GA, – Jackie Carpenter lived through an experience that no parent should have to go through. It began in June of 2008 when her son apprehended thieves in the act of stealing copper from his work site. The thefts were increasing and, on the advice of a deputy, he was armed and trying to keep the men there while he called police when the gun accidentally fired, and one man died from his wounds.
The Bridge: Between Cell Block A and a Miracle is Psalm 91 (Xulon Publishing) by Jackie Carpenter tells the powerful and compelling story of her terrifying journey that began the morning she received a frantic call from her son’s wife telling her that he had been arrested for felony murder, and it did not end until the jury returned its verdict ten months later.
Jackie had been living the great life; she had a wonderful husband, good health, two married sons and four beautiful grandchildren. She had it all. But after her son was taken into custody and charged with felony murder and four other serious charges, and the deputy recanted the advice he gave her son, her world fell apart.
Jackie clung to Psalm 91, asking God for a miracle. During the trial, her son’s attorney had asked her not to bring her Bible into the courtroom for fear of offending a non-believing juror. Jackie couldn’t do that. She was asking God for a miracle – how could she take the chance of offending Him? The Bridge is the story of a ten-month journey up to that fateful day in April 2009 when Jackie got her miracle in the form of an acquittal.
While The Bridge: Between Cell Block A and a Miracle is Psalm 91 is a story of a mother’s love and her walk of faith, the sequel Georgia Justice: A Story To Faith acts as a guide for building faith in the face of tragedy and grief. Jackie had never believed that she would serve to be a resource for people facing a crisis in life – but it took the worst crisis in her life and the miracle that stemmed from it to drive her to write her heart-wrenching story. It is a powerful testimony to the spiritual strength this small-town girl found in the promises of Psalm 91 and how she built her faith up during the tormenting ten months leading up to her son’s trial.
Jackie Carpenter has been a featured guest on television, radio, and in newspaper articles. Her two powerful books will be produced into a motion picture that will be in theaters the fall of 2012. For more information on this author and her miraculous story of faith, hope and love that brought her to victory, please visit her website at: www.bridgetoamiracle.com
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TIP SHEET:
Bob Etier, Blog Critics: “The Bridge is a book for people who believe in miracles. It is also for people who need to be reminded that during troubling times, God is not the guilty party. Even devout Christians sometimes need to be reminded that their strength is in the Lord, and The Bridge serves as that reminder.”
Emory Daniels, Book Reviews: “The Bridge clearly demonstrates that God still performs miracles in the 21st century. A key point is that when bad things happen it’s better to trust God than to blame Him. The story also reveals that it is certainly possible to survive a tragedy without losing faith.”
Monique, Book Pleasures: “This is a good, inspirational story…you can absolutely see the conviction in her (Jackie’s) heart that God’s love and grace alone brought her through this difficult time…she simply wants to share her miracle with you.”
McKinney, TX, – Howard Stephen Berg is listed in the Guinness Book of World Records for reading more than 25,000 words a minute and writing more than 100 words a minute. But it’s not just his reading and writing skills that make him a well-known figure; it’s his brain-based learning strategies that make it possible to comprehend and retain the information. Since his strategies can be learned by anyone, the possibilities are mind-boggling!
Berg once completed a 1,100 page book on Cleveland’s Morning Exchange and achieved a perfect score on recall – what makes it truly astounding is that he was retested three years later on the same book and again had perfect recall. As a guest on Live with Regis and Kathie Lee, he memorized a 200-page book, reading at the rate of 13-14 pages/minute, and scored 100% accuracy on an extensive test given by the author.
Berg has created more than 14 other accelerated learning programs that include speed math and memory. His Time-Warner book Super Reading Secrets is in its 28th reprint and his Nightingale-Conant program, Mega Speed Reading, grossed over $65,000,000 and earned him recognition as a leading expert on brain-based learning. He has been honored by both Who’s Who Among Emerging Leaders and 2,000 Notable American Men; two leading books that track outstanding professional performance.
Known as the world’s fastest reader, Berg’s talents are attributed to the cutting-edge, accelerated learning techniques he developed that turn information overload into information assets. His methods have not only enabled the unemployed to get back to work sooner by teaching them additional skills that make them more marketable, but by continuing to apply these skills they will stay on top of the information their success depends upon! He makes life easier by cutting learning time in half – giving everyone the opportunity to succeed but with more time left for the things they enjoy.
Howard Berg is an entertaining celebrity who has appeared on over one thousand radio and television programs including Neil Cavuto and Jon Stewart, and is the spokesperson for the Sony E-Reader along with Justin Timberlake, Peyton Manning and Amy Sedaris. He ‘walked the talk’ by completing a four year Psychology program in one year using his brain-based learning techniques, leading the way for many others to follow as evidenced by the testimonials on his website at : www.speedreadprogram.com.
W. Berry Fowler, Founder Sylvan Learning Centers: “Maximum Power Reading is not only one of the most effective ways an individual can increase their reading rate, it’s easy to learn. I congratulate you on your success and the success of your students.”
Maurice C. Thompson, Jr. Past President & Chairman of Evelyn Wood Reading Dynamics: “I feel you have moved one step beyond speed reading to speed learning, bringing the discipline into the 21st Century.”
Claire Herthum Major, President ASTD Baton Rouge Chapter: “Evaluations showed 100% exceeded or met expectations…”
Boca Raton, FL, – “In Live Like a Fruit Fly, Gabe Berman shares his recipe for living a more joyful, worthwhile, and abundant life in every way. A witty, entertaining, and insightful read.” – Deepak Chopra, Author, The Seven Spiritual Laws of Success
“Meet the new generation of consciousness-raising. Gabe’s simple, yet profound message can be a life-changer.” – Alan Colmes, Nationally Syndicated Radio Host
What more can one say after hearing the casually existential cliches, carpe diem, “live every moment like it was your last” or ‘live like there’s no tomorrow?” Blogger and Miami Herald columnist, Gabe Berman wants us to “live like a fruit fly.”
Berman reminds us of that cheerful thought; we are all dying. We’ve been dying since the moment we were born–which in the world of fruit flies seems enviable since they only get to enjoy a life span of a few weeks. Berman wants us to stop wasting time, to make peace and happiness our top priority. Sure, we’ve all heard this hundreds of times, but ask yourself: are you really embracing every moment?
Unconventional and endearing, Live Like a Fruit Fly: The Secret You Already Know (HCI Books –$14.95) makes the sage advice “Seize the day” feel like a revolutionary concept . . . a contemporary twist on an age-old maxim.
WHAT DOES IT MEAN TO LIVE LIKE A FRUIT FLY? Fruit flies are born, begin attending to their fruit-fly agendas almost immediately, and then succumb to old age before witnessing a single change of season. Likewise, we live and die in the virtual blink of an eye.
Live Like a Fruit Fly is a call to action. Through anecdotes, insightful musings, candid stories, and hopeful messages, it emphasizes the importance of following your passions as well as being grateful through Active Appreciation, the gentle but concentrated art of meditating on ‘thank you’ for everything that has happened, is happening,
ABOUT THE AUTHOR
Gabe Berman is a native New Yorker who settled in South Florida after graduating from the University of Miami. An epiphany, a passion, and a trail of breadcrumbs led him out of Corporate America and into a writing career. His columns appear regularly in The Miami Herald and on Alan.com. Visit the author at: www.livelikeafruitfly.com
Available wherever books are sold or to order directly from the publisher, contact: (800) 441-5569 or www.hcibooks.com.
LIVE LIKE A FRUIT FLY The Secret You Already Know $14.95 ISBN: 978-0-7573-1569-5 August 2011
Houston, TX, – Many victims of identity theft don’t realize what has happened until the damage is done. Similar to the natural crime, most people may not even be aware that their spiritual identity has been stolen until it’s too late. This type of theft can go unnoticed or unaddressed for many years until the victims face a difficult situation and suddenly discover that their spiritual identity has been stolen in the process.
In Identity Theft: Discovering the Real You (New Horizon Publishers), readers will see the parallels between having their “natural” identity and “spiritual” identity stolen. DeMonica D. Gladney provides an inspiring, real-life account of her personal encounter with identity theft in both ways. She describes a time when someone stole her money, credit and good name, while simultaneously there was a spiritual attack on her God-given purpose and destiny. Through these challenging and life-altering experiences that occurred years after a near fatal car accident, Gladney learned the keys to discovering and reclaiming her “full” stolen identity. In her book, she shares these findings and also brings readers a fresh perspective on how to discover the person God created them to be.
In our busy, high-stress world, it’s easy to get side-tracked and forget who we are spiritually. It took the author’s first-hand experience with identity theft to help her realize that other factors in her life, such as her career and relationships, were defining her. In her faith-affirming book, she provides an eye-opening analysis on how to recognize the signs of spiritual identity theft by first assessing what is missing in the reader’s life and moving forward through the steps to a full recovery. Once the spiritual identity theft is exposed, the reader is encouraged to overcome the theft by using scripture, prayer, and other spiritual tools. This inspiring, practical guide will walk the reader step-by-step through their personal journey toward discovering who they each really are.
DeMonica D. Gladney, Esq., is a corporate attorney in the Houston, Texas area. She is an inspirational speaker, poet and bestselling author of Identity Theft: Discovering the Real You; Willing to Wait: From Revelation to Manifestation, and Reflections from God. She has been featured on the Daystar Television Network, various radio talk shows, and in print media around the country. She was selected for the 2010 Who’s Who Among Executives and Professionals and the Who’s Who in Black Houston.
To see DeMonica in a KUCI Radio Interview on her latest book, go to her website at www.demonicagladney.com and click on the ‘Listen to Interview’ button.
Black Christian Book Review: “…We highly recommend this book.”
Mari J. Frank, Esq. CIPP, Radio Host & Author: “… Identity Theft inspires victims of identity theft to know the truth of their essence – that although a thief can steal your material identity, your spiritual identity given to you by God belongs only to you. Ms. Gladney gracefully and lovingly guides you through the journey of stolen identity to attain trust that God will restore all that you have lost.”
Willie Jolley, bestselling author: “…Gladney is a dynamite young lady who has a powerful new book that shares strategies and ideas that give you a new perspective on discovering the real you and not letting the real you be stolen away! Read this book, then re-read it, and then share it with your friends! She shows you how the best you, is within you!”
Norma Jarrett-York, bestselling author: “…Gladney has provided a divinely inspired path to our true identity. For those willing to take an honest journey, she helps uncover areas of “spiritual identity theft” while providing guidance toward God intended authenticity. Her true light and spiritual wisdom shine; blessing those who are willing to receive her literary gifts.”
Potomac, MD, – Intimacy and sexuality are often damaged by cancer treatment. The Lovin’ Ain’t Over for Women with Cancer (CIACT, Inc. Publishing) by Barbara and Ralph Alterowitz, is a practical guide to help a woman overcome sexual difficulties after treatment, bringing hope to couples that they can reclaim intimacy.
The authors discuss the effects that cancer therapies have on a woman’s body and sexual function and offer information on aids and medications, practical suggestions and examples from more than 100 women who have experienced female cancer, with recommendations from top sexual health professionals.
The Lovin’ Ain’t Over for Women with Cancer starts a woman off with the four-step AIDA system for reviving her sense of self after breast and other cancers. The book goes on to provide a roadmap that includes how to communicate, getting emotionally and sexually reacquainted with the partner, and having sensual sex. It breaks down the problems and describes solutions so that every woman can tailor her approach.
Clear cut and straightforward in its style and easy to read, this book encourages readers to take the action to make their sex lives as vibrant, vital and fulfilling as they want it to be. The Lovin’ Ain’t Over is helpful for patients, but also for their partners and for medical and mental health professionals working with cancer patients.
The book is written by an internationally-recognized, husband and wife sex counselor team that works with cancer patients and their partners to strengthen their intimacy and sexuality, and has experienced cancer in their own marriage. Barbara and Ralph Alterowitz are certified by the American Association of Sexuality Educators, Counselors and Therapists (AASECT). They are the founders of The Center for Intimacy After Cancer Therapy – a non-profit organization dedicated to helping couples renew intimacy after treatment. They have written Intimacy with Impotence and other books and articles about cancer and sexuality, contributed to the professional reference guide “Sexual Health”, and are sought-after speakers at cancer support groups and conferences to educate patients and the medical community on dealing with the sexual effects of cancer treatments.
Dr. Joycelyn Elders, former U.S. Surgeon General, wrote the foreword for the book: “A cancer diagnosis may be received by a woman of any age, in and out of a relationship, and in any sort of relationship. Whoever you are and no matter what your situation may be, you will be able to find yourself in this book…can be viewed as a guide to better living through making informed choices regarding your relationships as well as by maneuvering some of the choices during treatment.”
Reviews from Amazon readers:
Kansas: “Ralph and Barbara Alterowitz …have authored yet another outstanding book recognizing the intimacy issues experienced by women dealing with cancer…I have recommended this book to several cancer support lists as well as a multitude of Medical Oncologists, Urologists, and Radiation Oncologists, and most certainly recommend it to women dealing with such issues as well as organizations who provide support to women with cancer.”
Florida: “…an inspiring resource for anyone who has experienced a serious illness in a relationship. Lovemaking tends to be a delicate issue for most couples, even when they are healthy. For a woman with cancer, physiological changes and psychological shifts add an extra challenge. Ralph and Barbara Alterowitz offer wise council and practical solutions to shows that of course there can be sex after illness!”
California: “This book has something for everyone—from psychological to pharmacological and most everything in between. Whether you are a cancer survivor or a friend or relative of one, you will find solid advice in this comprehensive book. The authors write with knowledge and compassion based on inputs from many women who have successfully survived the disease and gone on to live fulfilling lives.”
Nashville, TN, – Our lagging economy has spurned a dramatic increase in burglaries and home invasions across the country, with agencies reporting an increase in 2010 after falling for a number of years. What is especially troubling is that these crimes have increased in the suburbs and small towns – places where it rarely happened before.
“The numbers reflect what we have been hearing from listeners all over the country. The bad economy has caused an increase in crime and it is happening everywhere”, says home security expert, Alan Young. Over the past three months, Young has conducted nearly 100 radio interviews, giving listeners tips on how not to become victims of a growing burglary and home invasion epidemic. Young is CEO of Armor Concepts LLC and has been featured on the CBS Early Show, The Today Show, and The Discovery Channel, as well as numerous local news segments.
Young’s common sense approach to home security, which focuses on economical ways to keep from becoming a victim, has suddenly made him a very popular guest for radio show hosts. “It was really interesting to hear his common sense approach to security. I know that it made me think, especially the part about alarm systems… “ said Georgianne Kiricoples, host of the “Breaking Through” radio show.
According to Young, there are three keys to making sure that your home is secure. The first is simple, “Use some common sense. Don’t post vacation plans on Facebook and don’t post vacation photos while still on vacation. Many burglaries are committed by someone you know or by someone connected to someone you know. Letting the world know that you’re not home is an easy way to become a target.”
The second key is to make your home a less attractive target than your neighbor’s home. Sounds crazy, but according to Young, “If you and your neighbor are being chased by a dog, you don’t need to be faster than the dog, just your neighbor. Make your home a less attractive target and thieves will go somewhere else – unless you have something that they really want.” Steps to making your home less attractive to burglars include cutting shrubs and properly lighting the inside and outside of your home.
The third key is to secure the exterior of your home. “Most people think about home alarm systems as home security. An alarm simply tells you that someone is inside your house and police response times are often greater than 20 minutes. A home alarm is the equivalent of having OnStar in your car. Would you not buckle your seat belt because OnStar will call the police after you have an accident? Alarms are a good addition to your home’s security but 85% of all break-ins are through a door. Secure your doors and you greatly increase your likelihood of success against a burglar.”
For door security, Young recommends EZ Armor, an inexpensive kit that reinforces the jamb, locks and hinges on an exterior entry door. The kit can be installed in about 30 minutes by a do-it-yourselfer and is guaranteed to help prevent kick-ins. EZ Armor can be purchased at Lowe’s, many ACE Hardware stores and online at www.armorconcepts.com. He also recommends upgrading your deadbolt to an ANSI certified Grade 1 lock. There are several models, including one from Schlage, that can be purchased at many hardware stores.
“Security does not need to cost a lot, it just needs to work. Anyone that tells you otherwise is taking you for a ride. With a little common sense and a little effort you can effectively secure your home,” concluded Young. Many other home security tips, along with recommendations for what to do after a burglary, can be found at www.armorconcepts.com.
Young was featured on Nashville news last year when a couple in Murfreesboro, TN were victims of burglary and then avoided a repeat offense by taking Young’s advice. After being robbed, the couple installed EZ Armor as kick-in prevention on their door. When the same burglar came back weeks later and tried to kick in the same door, he made so much noise that the neighbors called the police and he was apprehended.
Alan S. Young is CEO of Armor Concepts LLC. Mr. Young and Armor Concepts have been featured on The CBS Early Show, The Today Show, The Discovery Channel show “It Takes a Thief” and numerous local news segments. Armor Concepts’ Door Jamb Armor, EZ Armor and FIX-A-JAMB products are sold nationally through Lowe’s, ACE Hardware, Do-It-Best and on their web site at www.armorconcepts.com.
